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Press Releases   ·   April 6, 2006

(TORONTO, April 6th 2006) ihaveanidea, Advertising’s Intellectual Archive, has added Fuel Industries to its growing roster of industry sponsors. In support of ihaveanidea’s mission to globally promote the advertising industry, Fuel Industries, an international company with expertise in AdverGaming, Immersive Web Experiences and Branded Online Entertainment, will be part of ihaveanidea’s events and educational initiatives for the coming year.

“We’ve all been fans of ihaveanidea for years, and are deep believers in the community that’s being built,” Says, Mike Burns, CEO and Chief Creative Officer of Fuel Industries. “Advertising needs a revolution – creatively, technologically – in all areas. We’re looking forward to supporting that revolution with ihaveanidea wherever and however we can – through education or general insurrection. For us, it’s also about making sure that up and coming creatives aren’t trapped in the stone age. Digital media is an incredible canvas, and it’s going to take all of us to make the most of it over the next decade.”

Fuel Industries is a company that goes beyond being your typical interactive agency. They provide ideas to the advertising community that accelerate brands and businesses and push the boundaries of on-line creativity; ideas achieved by their unique strategic process they call ‘Ideation’. Their innovative approach to business and life complements ihaveanidea’s mandate of nurturing the advertising industry intellectually through its online community, where creativity, great ads and ideas are shared and talked about.

“We are very excited to have Fuel Industries partner with us in our on-going effort to create a global ad industry that we all want to work in. The work they’ve done on branded gaming entertainment is amazing. Fuel Industries’s out-the-box thinking in terms of online entertainment definitely has them changing traditional views on advertising and communications on-line” says Ignacio Oreamuno, founder and director of ihaveanidea.

Fuel employs 60 people and is based in Ottawa yet maintains over 70% of their business outside of Canada. Clients include Ogilvy NY, Crispin Porter + Bogusky, Tribal DDB. Fuel has also built games for a respected roster of brands including FedEx, General Motors and Coors Light.

About Fuel Industries:

Fuel Industries is one of the most technologically advanced interactive agencies and one of the largest advergame developers in North America, blending the capabilities of a game developer, advertising agency, animation house and SFX studio to deliver next-generation online branded entertainment. With a range of agency partners, Fuel creates everything from branded arcade-style games and online worlds to digital toys and interactive video experiences.

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